WHO WE ARE

WHO

WE

ARE

Bracon is one of market research community in Viet Nam with proven expertise in all methods ranging from Data acquisition to Analytics and Consulting.
Bracon was officially recognized as a member of the ESOMAR in 2023.

Seniority & expertise of our team is regularly contributing towards the growth of our clients & we take pride in having established strong, strategic partnerships with our clients.

We understand Client’s needs and provide answers for all by:
  • Comprehensive market research solution
  • Reliable solutions for each stage of your research projects.
  • Data collection is using technology applications
  • Data processing is using specialized multilingual programs
Vision

As one of the core values of business. To bring the positive values on the development of Our Clients

Mission

To help Our Clients have extremely memorable experiences to market research in VietNam

Core Values

Seniority & expertise of our team, large scale consumer community, the investment cost is optimizing

Key Factor

Understand Market Understand Consumer Client is primary priority To listen, to learn and develop to meet Client’s needs

z5597983378508_68d6ac40f534ad4ec9cea4933b7c2265.jpg

Vision

As one of the core values of
business.
To bring the positive values
on the development of Our
Clients

z5597983397537_53972293f6a8fceb105381f05a706dd0.jpg

Mission

To help Our Clients have
extremely memorable
experiences to market
research in VietNam

z5597983359303_142eb8fe61a0c3bbeaf3a02ee1655aab.jpg

Core Values

Seniority & expertise of our
team, large scale consumer
community, the investment
cost is optimizing

z5597983397545_18bad2056ced562775fb6c882f682db8.jpg

Key Factor

Understand Market
Understand Consumer
Client is primary priority
To listen, to learn and develop
to meet Client’s needs

           Vietnam coverage

Where We Are?
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Bracon has significant presence nationwide through our network of local teams, and on-going projects.

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We employs nearly 500 well-trained project-based interviewers in both urban and rural areas, to deploy studies in every province.

key
cities
Provinces
Fulltime
Employees
Trained
interviewers

Bracon’s Teams

Research and Consultings Team
Research and Consultings Team

– Involvement of senior professional Senior expertise ranging from 15 years+ experience in MR industry.
– With the spirit of constantly learning and accumulating experience, Bracon’s marketing research experts will answer your hardest questions to inspire and help you make the best development directions.
– With the motto of listening and understanding, Clients are the primary priority. Researcher are always dedicated, working with passion to accompany every clients from the start-up stage.

Operations, Fieldwork, Quality control Team
Operations, Fieldwork, Quality control Team

– Project Management team has more than 12+ of experience in MR industry Team manages the operations and
– The field team is fully equipped with industry knowledge. Ensure enough comprehensive professionalism to be able to reach consumer from general to high-level such as industry KOLs, doctors, economic experts, etc.
– With more than 500 interviewers and recruiters nationwide, fully equipped with industry information knowledge to survey, quickly respond to multi-market and multi-regional research.

Data processing Team
Data processing Team

– With more than 12+ years of experience,
a collection of data processing experts
from multinational market research companies. ...
– The team of experts are passionate and enthusiastic about arithmetic, and are constantly learning, searching and quickly applying professional number processing software and programs such as SPSS, QPS, SQL…
– Always update and apply the latest digital technology, creating a lot of convenience for Clients to quickly refer to progress report and results every day.

what we do

Our Teams:

Research, Data Analysis </br>and Consultings Team
Research, Data Analysis
and Consultings Team

Involvement of senior professionals Senior expertise ranging from 15 years+ experience in MR industry…

Operations Team
Operations Team

Teams have rich experience of handling large scale studies. The field team is fully equipped with industry knowledge. Ensure enough comprehensive professionalism to be able to reach consumer from general to high-level

Data Processing Team
Data Processing Team

With more than 12+ years of experience come from multinational market research companiesTeam is constantly learning, searching and quickly applying professional number processing software and programs such as ASCII, SPSS, QPS, SQL, Quantum, Dimession…

main principles

Approach customers width prorfessionl knowledge

Measure customer satisfaction, employee engagement, and shopper satisfaction.
Market penetration research. Measure coverage of similar products and competitors. Identify market segments and potential customers
marketing analysis
finance strategy
business innovation
testimonials

What People Say About Us

We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.

“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Oliver Simson
Oliver Simson
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Mary Grey
Mary Grey
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Samanta Fox
Samanta Fox
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Oliver Simson
Oliver Simson
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Mary Grey
Mary Grey
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Samanta Fox
Samanta Fox
client of company
our team

Our Skilled Leaders

We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.

Monica Black
chief communication officer
Peter Perish
chief business project
Olivia Woodson
international consultant
Peter Adams
co-founder of company
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