{"id":2931,"date":"2024-06-03T03:20:43","date_gmt":"2024-06-03T03:20:43","guid":{"rendered":"https:\/\/www.bracon.com.vn\/vi\/?p=2931"},"modified":"2024-08-20T08:22:00","modified_gmt":"2024-08-20T08:22:00","slug":"viet-nam-dan-dat-tang-truong-tieu-dung-chau-a","status":"publish","type":"post","link":"https:\/\/www.bracon.com.vn\/vi\/viet-nam-dan-dat-tang-truong-tieu-dung-chau-a\/","title":{"rendered":"Vi\u1ec7t Nam d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng ti\u00eau d\u00f9ng ch\u00e2u \u00c1"},"content":{"rendered":"\n

V\u1edbi 40% d\u00e2n s\u1ed1 thu\u1ed9c t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng, Vi\u1ec7t Nam \u0111ang c\u00f3 v\u1ecb th\u1ebf r\u1ea5t t\u1ed1t \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n ti\u00eau d\u00f9ng c\u1ee7a khu v\u1ef1c ch\u00e2u \u00c1 b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vi\u1ec7n To\u00e0n c\u1ea7u McKinsey (MGI).<\/h2>\n\n\n\n

T\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam – nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1i thi\u1ec3u 11 USD\/ng\u00e0y, \u0111ang  chi\u1ebfm 40% d\u00e2n s\u1ed1. D\u1ef1 ki\u1ebfn, t\u1ea7ng l\u1edbp n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam 37 tri\u1ec7u ng\u01b0\u1eddi, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 75% d\u00e2n d\u1ed1 trong 10 n\u0103m t\u1edbi. Trong khi nh\u00ecn l\u1ea1i n\u0103m 2000, t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng n\u00e0y m\u1edbi ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 10% d\u00e2n s\u1ed1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

Thu nh\u1eadp c\u1ee7a t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng n\u00f3i chung c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng v\u1ecdt. S\u1ed1 l\u01b0\u1ee3ng nh\u1eefng ng\u01b0\u1eddi chi t\u1ed1i thi\u1ec3u 30 USD\/ng\u00e0y \u0111ang t\u0103ng nhanh, v\u00e0 c\u00f3 th\u1ec3 chi\u1ebfm 20% d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u1edf n\u0103m 2030.<\/p>\n\n\n\n

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D\u00e2n s\u1ed1 Vi\u1ec7t Nam ph\u00e2n b\u1ed5 theo m\u1ee9c chi ti\u00eau h\u00e0ng ng\u00e0y
<\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 m\u1ee9c chi, b\u00e1o c\u00e1o \u201d Di\u1ec7n m\u1ea1o m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u201cc\u1ee7a McKinsey ch\u1ec9 ra 5 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n\n\n\n

Th\u1ee9 nh\u1ea5t l\u00e0 quy m\u00f4 h\u1ed9 gia \u0111\u00ecnh thu nh\u1ecf. Quy m\u00f4 b\u00ecnh qu\u00e2n h\u1ed9 gia \u0111\u00ecnh t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m t\u1eeb 4,5 ng\u01b0\u1eddi\/h\u1ed9 v\u00e0o n\u0103m 1999 c\u00f2n 3,5 ng\u01b0\u1eddi\/ h\u1ed9 v\u00e0o n\u0103m 2019, do 2 nguy\u00ean nh\u00e2n l\u00e0 t\u1ef7 l\u1ec7 sinh gi\u1ea3m, v\u00e0 c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb thu h\u00fat thanh ni\u00ean r\u1eddi xa gia \u0111\u00ecnh, l\u00ean th\u00e0nh ph\u1ed1 t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng lo\u1ea1i h\u00ecnh nhu c\u1ea7u m\u1edbi nh\u01b0 gi\u1ea3m di\u1ec7n t\u00edch nh\u00e0 \u1edf, t\u0103ng s\u1edf h\u1eefu th\u00fa c\u01b0ng, v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed m\u1edbi.<\/p>\n\n\n\n

Th\u1ee9 hai, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi cao tu\u1ed5i gia t\u0103ng. Ng\u01b0\u1eddi cao tu\u1ed5i c\u00f3 th\u1ec3 chi\u1ebfm h\u01a1n 17% t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam, v\u00e0 m\u1ee9c chi ti\u00eau c\u0169ng d\u1ef1 ki\u1ebfn t\u0103ng g\u1ea5p ba l\u1ea7n trong th\u1eadp ni\u00ean t\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn gia t\u0103ng m\u1ea1nh m\u1ebd \u0111\u1ea7u t\u01b0 cho y t\u1ebf, nh\u00e0 d\u01b0\u1ee1ng l\u00e3o ch\u1ea5t l\u01b0\u1ee3ng cao hay nh\u00e0 \u1edf c\u00f3 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3. C\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf c\u00e1c khu v\u1ef1c ngo\u1ea1i \u00f4 n\u01a1i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng kh\u00ed t\u1ed1t h\u01a1n, c\u00f3 nhi\u1ec1u kh\u00f4ng gian h\u01a1n d\u00e0nh cho ng\u01b0\u1eddi cao tu\u1ed5i v\u00e0 ng\u01b0\u1eddi v\u1ec1 h\u01b0u c\u0169ng \u0111ang t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

Th\u1ee9 ba l\u00e0 s\u1ef1 n\u1ed5i l\u00ean nhanh ch\u00f3ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1. \u201cC\u00f4ng d\u00e2n th\u1ebf h\u1ec7 s\u1ed1\u201d, g\u1ed3m th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Y – nh\u1eefng ng\u01b0\u1eddi sinh trong giai \u0111o\u1ea1n 1980-2012, c\u00f3 th\u1ec3 chi\u1ebfm 40% ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam \u1edf n\u0103m 2030. G\u1ea7n 70% d\u00e2n s\u1ed1 Vi\u1ec7t Nam n\u0103m 2020 c\u00f3 s\u1eed d\u1ee5ng Internet.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a di\u1ec5n ra nhanh ch\u00f3ng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1c k\u00eanh, v\u00e0 ph\u01b0\u01a1ng ph\u00e1p trao \u0111\u1ed5i th\u00f4ng tin h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u0169ng \u0111ang nh\u1eadn th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. N\u0103m 2021, kinh ph\u00ed chi cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ef1 ki\u1ebfn \u0111\u1ea1t g\u1ea7n 1 t\u1ef7 USD t\u1ea1i Vi\u1ec7t Nam, v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng kho\u1ea3ng 22%\/n\u0103m \u0111\u1ebfn n\u0103m 2025.<\/p>\n\n\n\n

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\u00a040% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam thu\u1ed9c th\u1ebf h\u1ec7 Z v\u00e0 Y v\u00e0o n\u0103m 2030
<\/figcaption><\/figure>\n\n\n\n

Th\u1ee9 t\u01b0, c\u01a1 h\u1ed9i t\u1eeb vi\u1ec7c trao quy\u1ec1n kinh t\u1ebf cho ph\u1ee5 n\u1eef. N\u0103m 2019, t\u1ef7 l\u1ec7 ph\u1ee5 n\u1eef tham gia l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng so v\u1edbi nam gi\u1edbi t\u1ea1i Vi\u1ec7t Nam l\u00e0 88%, thu\u1ed9c h\u00e0ng cao nh\u1ea5t th\u1ebf gi\u1edbi. Ph\u1ee5 n\u1eef c\u0169ng n\u00ean \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng ti\u1ebfp c\u1eadn ph\u1ed5 qu\u00e1t v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, t\u1ea1o c\u01a1 h\u1ed9i n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 t\u1eeb \u0111\u00f3 chuy\u1ec3n sang c\u00e1c c\u00f4ng vi\u1ec7c cho thu nh\u1eadp cao h\u01a1n, v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i h\u01a1n trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a gia \u0111\u00ecnh – th\u1eadm ch\u00ed c\u00f3 th\u1ec3 khai th\u00f4ng s\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a ph\u1ee5 n\u1eef nhi\u1ec1u h\u01a1n n\u1eefa. Theo nghi\u00ean c\u1ee9u c\u1ee7a MGI, vi\u1ec7c trao quy\u1ec1n cho ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 b\u1ed5 sung th\u00eam 80 t\u1ef7 USD cho GDP Vi\u1ec7t Nam trong giai \u0111o\u1ea1n t\u1eeb nay \u0111\u1ebfn 2030.<\/p>\n\n\n\n

V\u00e0 th\u1ee9 n\u0103m l\u00e0 s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 nh\u1ecf v\u00e0 khu v\u1ef1c ngo\u1ea1i \u00f4. Ngo\u00e0i H\u00e0 N\u1ed9i v\u00e0 TP.HCM, c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c kinh t\u1ebf trong nh\u1eefng n\u0103m t\u1edbi \u0111\u00e2y, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p kho\u1ea3ng 90% t\u0103ng tr\u01b0\u1edfng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam trong th\u1eadp k\u1ef7 t\u1edbi.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng g\u1ee3i m\u1edf v\u1ec1 th\u1ecb hi\u1ebfu, h\u00e0nh vi \u0111ang thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u1eafm b\u1eaft c\u01a1 h\u1ed9i khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n. Theo \u00f4ng Bruce Delteil – \u0111\u1ed3ng t\u00e1c gi\u1ea3 nh\u00f3m b\u00e1o c\u00e1o \u201cDi\u1ec7n m\u1ea1o m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t\u201d c\u1ee7a McKinsey, ch\u1ec9 khi c\u00e1c doanh nghi\u1ec7p tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201ctham gia th\u1ecb tr\u01b0\u1eddng n\u00e0o, truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 t\u00ednh linh ho\u1ea1t\u201d, th\u00ec l\u00fac \u0111\u00f3 doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi 40% d\u00e2n s\u1ed1 thu\u1ed9c t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng, Vi\u1ec7t Nam \u0111ang c\u00f3 v\u1ecb th\u1ebf r\u1ea5t t\u1ed1t \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n ti\u00eau d\u00f9ng c\u1ee7a khu v\u1ef1c ch\u00e2u \u00c1 b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vi\u1ec7n To\u00e0n c\u1ea7u McKinsey (MGI). T\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng \u1edf Vi\u1ec7t Nam – […]<\/p>\n","protected":false},"author":1,"featured_media":2932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2931"}],"collection":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":1,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":2934,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2931\/revisions\/2934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media\/2932"}],"wp:attachment":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}