{"id":2299,"date":"2024-04-22T03:54:35","date_gmt":"2024-04-22T03:54:35","guid":{"rendered":"http:\/\/bracon.washinengine.com\/vi\/?p=2299"},"modified":"2024-04-22T04:54:13","modified_gmt":"2024-04-22T04:54:13","slug":"tat-tan-tat-ve-cach-xac-dinh-khach-hang-muc-tieu-trong-linh-vuc-fb","status":"publish","type":"post","link":"https:\/\/www.bracon.com.vn\/vi\/tat-tan-tat-ve-cach-xac-dinh-khach-hang-muc-tieu-trong-linh-vuc-fb\/","title":{"rendered":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong l\u0129nh v\u1ef1c F&B"},"content":{"rendered":"\n

\u0110\u00e2y l\u00e0 1 b\u00e0i to\u00e1n kh\u00f3, th\u1eadm ch\u00ed nh\u1eefng h\u1ec7 th\u1ed1ng l\u1edbn khi h\u1ecd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u1eabn th\u1ea5t b\u1ea1i v\u00ec KH m\u1ee5c ti\u00eau khu v\u1ef1c c\u1eeda h\u00e0ng h\u1ecd m\u1edf kh\u00f4ng \u0111\u1ee7 l\u1edbn ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp qu\u00e1 nhi\u1ec1u.<\/p>\n\n\n\n

V\u00ec v\u1eady khi c\u00e1c b\u1ea1n m\u1edf qu\u00e1n c\u1ea7n b\u00ecnh t\u0129nh d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u00f3m KH m\u1ee5c ti\u00eau t\u1ea1i khu v\u1ef1c b\u1ea1n kinh doanh.<\/p>\n\n\n\n

V\u00ec sao 90% h\u00e0ng qu\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh thua l\u1ed7\/kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn v\u00e0 ph\u1ea3i \u0111\u00f3ng c\u1eeda trong 6 th\u00e1ng \u0111\u1ea7u ti\u00ean? V\u00e0 th\u01b0\u1eddng c\u00f3 c\u00e2u: \u201cGh\u00e9t ai th\u00ec x\u00fai ng\u01b0\u1eddi \u0111\u00f3 m\u1edf qu\u00e1n cafe kh\u1edfi nghi\u1ec7p\u201d.<\/p>\n\n\n\n

C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi m\u1edbi kinh doanh F&B<\/strong><\/h2>\n\n\n\n

1. Th\u1ea5y ng\u01b0\u1eddi kh\u00e1c \u0111ang kinh doanh m\u1eb7t h\u00e0ng n\u00e0y \u0111\u00f4ng kh\u00e1ch v\u00e0 mu\u1ed1n l\u00e0m theo:: quan s\u00e1t th\u1ea5y r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 ngh\u0129 b\u1ea3n th\u00e2n m\u00ecnh s\u1ebd l\u00e0m vi\u1ec7c \u0111\u00f3 d\u1ec5 d\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh nh\u1ea3y v\u00e0o \u0111\u1ec3 chia b\u1edbt kh\u00e1ch.<\/p>\n\n\n\n

2. Trend n\u00e0y \u0111ang hot qu\u00e1, qu\u00e1n n\u00e0o b\u00e1n m\u00f3n \u0111\u00f3 ho\u1eb7c x\u00e2y d\u1ef1ng kh\u00f4ng gian \u0111\u00f3 \u0111\u1ec1u r\u1ea5t \u0111\u00f4ng kh\u00e1ch, b\u1ea1n b\u00e8 tr\u00ean ph\u00e2y b\u00fat ai c\u0169ng ch\u1ee5p h\u00ecnh s\u1ed1ng \u1ea3o v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng gian \u0111\u00f3 \u2013 tranh th\u1ee7 l\u00e0m nhanh 1 c\u00e1i \u0111\u1ec3 h\u1ed1t b\u1ea1c.<\/p>\n\n\n\n

3. Mu\u1ed1n tho\u00e1t kh\u1ecfi c\u00f4ng vi\u1ec7c l\u00e0m thu\u00ea b\u1ecb s\u1ebfp ch\u1eedi, kh\u00f4ng ph\u1ea3i s\u1ed1ng d\u1ef1a v\u00e0o th\u00e1i \u0111\u1ed9\/ s\u1eafc m\u1eb7t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, kh\u00f4ng mu\u1ed1n b\u1ecb \u0111\u1ed3ng nghi\u1ec7p soi m\u00f3i, n\u00f3i x\u1ea5u sau l\u01b0ng,ch\u00e1n n\u1ea3n vi\u1ec7c l\u00e0m thu\u00ea n\u00ean quy\u1ebft \u0111\u1ecbnh ra m\u1edf qu\u00e1n \u0111\u1ec3 t\u1ef1 do v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 kh\u00f4ng ai qu\u1ea3n l\u00fd m\u00ecnh v\u00e0 mu\u1ed1n tho\u00e1t ngh\u00e8o.<\/p>\n\n\n\n

4. B\u00ed k\u00edp gia truy\u1ec1n, b\u1ea3n th\u00e2n\/ gia \u0111\u00ecnh th\u1ea5y n\u1ea5u 1 m\u00f3n g\u00ec \u0111\u00f3 ngon qu\u00e1, ai trong gia \u0111\u00ecnh c\u0169ng khen ngon n\u00ean quy\u1ebft \u0111\u1ecbnh m\u1edf qu\u00e1n \u0111\u1ec3 b\u00e1n.<\/p>\n\n\n\n

5. Nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 l\u00e0m g\u00ec? Nhi\u1ec1u ti\u1ec1n m\u1edf qu\u00e1n \u0111\u1ec3 \u0111\u00f3 cho vui.<\/p>\n\n\n\n

6. M\u01a1 m\u1ed9ng l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00ec \u0111am m\u00ea: \u0111am m\u00ea m\u1edf qu\u00e1n tr\u1edf th\u00e0nh barista th\u1ef1c th\u1ee5, b\u00e1n nh\u1eefng m\u00f3n m\u00e0 ai c\u0169ng m\u00ea (gi\u00e0 tr\u1ebb l\u1edbn b\u00e9 g\u00ec c\u0169ng ph\u1ea3i xi\u00eau l\u00f2ng v\u00ec m\u00f3n c\u1ee7a tui) nh\u01b0ng hi\u1ec7n t\u1ea1i ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ebd b\u00e1n th\u1ee9 g\u00ec \u2013 th\u00f4i th\u00ec b\u00e1n caf\u00e9 v\u1eady cho n\u00f3 d\u1ec5 l\u00e0m, m\u1edf qu\u00e1n \u0111\u1ec3 th\u1ecfa m\u00e3n b\u1ea3n th\u00e2n m\u00ecnh tr\u01b0\u1edbc.<\/p>\n\n\n\n

6 th\u00f3i quen tr\u00ean, nh\u1eefng b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh F&B kh\u00f3 tho\u00e1t \u0111\u01b0\u1ee3c. H\u00e3y t\u1ef1 nh\u00ecn nh\u00e2n xem b\u1ea1n c\u00f3 \u0111ang r\u01a1i v\u00e0o 6 th\u00f3i quen m\u00e0 Brian chia s\u1ebb \u1edf tr\u00ean kh\u00f4ng?<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang r\u01a1i v\u00e0o 1 trong 6 \u0111i\u1ec1u tr\u00ean, th\u00ec Brian xin l\u1ed7i, b\u1ea1n c\u00f3 nguy c\u01a1 r\u01a1i v\u00e0o nh\u00f3m 90% \u1edf tr\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i t\u01b0 duy kinh doanh sau khi \u0111\u00e3 \u0111\u1ecdc v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec Brian chia s\u1ebb.<\/p>\n\n\n\n

V\u1eady t\u1ea1i sao nh\u1eefng b\u1ea1n r\u01a1i v\u00e0o 6 \u0111i\u1ec3m tr\u00ean l\u1ea1i th\u1ea5t b\u1ea1i? V\u00ec \u0111\u01a1n gi\u1ea3n c\u1ea3 6 \u0111i\u1ec3m tr\u00ean b\u1ea1n kh\u00f4ng bi\u1ebft b\u1ea1n \u0111ang l\u00e0m g\u00ec v\u00e0 s\u1ebd ph\u1ea3i l\u00e0m g\u00ec? b\u1ea1n ch\u1ec9 MU\u1ed0N\u2026 v\u00e0 MU\u1ed0N m\u1ecdi th\u1ee9 ph\u1ea3i theo \u00fd b\u1ea1n m\u00e0 b\u1ea1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n

\u2013 Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/p>\n\n\n\n

\u2013 H\u1ecd bao nhi\u00eau tu\u1ed5i?<\/p>\n\n\n\n

\u2013 H\u1ecd \u0111ang \u1edf \u0111\u00e2u?<\/p>\n\n\n\n

\u2013 Th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n\n\n\n

\u2013 T\u1ea1i sao h\u1ecd ph\u1ea3i mua h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n

\u2013 H\u1ecd c\u00f3 ti\u1ec1n tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u00e1n kh\u00f4ng?<\/p>\n\n\n\n

\u2013 S\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi d\u00e2n trong khu v\u1ef1c b\u1ea1n kinh doanh ko?<\/p>\n\n\n\n

\u2013 \u2026<\/p>\n\n\n\n

Nh\u1eefng \u201c-\u201c \u1edf tr\u00ean l\u00e0 nh\u1eefng c\u00e1i b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi m\u1edf qu\u00e1n.<\/p>\n\n\n\n

V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ee5c ti\u00eau \u1edf tr\u00ean?<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Tr\u01b0\u1edbc ti\u00ean, b\u1ea3n th\u00e2n b\u1ea1n ph\u1ea3i nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c TH\u1ebe M\u1ea0NH c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

1. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t (ch\u1ea5t l\u01b0\u1ee3ng, ngon, h\u1ea5p d\u1eabn, \u0103n l\u00e0 ghi\u1ec1n) v\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m ngay l\u00fac n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh ngay \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm t\u1edbi l\u00e0 ai? Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ecf ti\u1ec1n ra chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n

H\u1ecd thu\u1ed9c t\u1ea7ng l\u1edbp n\u00e0o trong x\u00e3 h\u1ed9i?(h\u1ecdc sinh, sinh vi\u00ean, d\u00e2n v\u0103n ph\u00f2ng, c\u00f4ng nh\u00e2n\u2026) Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e3y t\u00ecm ngay \u0111\u1ebfn khu v\u1ef1c m\u00e0 c\u00f3 \u0111\u00f4ng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y sinh s\u1ed1ng \u0111\u1ec3 m\u1edf qu\u00e1n.<\/p>\n\n\n\n

H\u00e3y l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 bi\u1ebft r\u1eb1ng \u1edf khu v\u1ef1c h\u1ecd sinh s\u1ed1ng c\u00f3 1 s\u1ea3n ph\u1ea9m ngon, h\u1ea5p d\u1eabn, ch\u1ea5t l\u01b0\u1ee3ng , r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd b\u1eb1ng ho\u1ea1t \u0111\u1ed9ng marketing online & offline v\u00e0 nh\u1eafm ch\u00ednh x\u00e1c v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u00e0 \u0111\u00e1nh.<\/p>\n\n\n\n

2. B\u1ea1n \u0111ang c\u00f3 s\u1eb5n m\u1ed9t m\u1eb7t b\u1eb1ng kinh doanh (m\u1eb7t b\u1eb1ng nh\u00e0) ho\u1eb7c th\u1ea5y m\u1eb7t b\u1eb1ng ng\u01b0\u1eddi ta cho thu\u00ea ngon qu\u00e1 x\u00fac lu\u00f4n v\u00e0 ch\u01b0a bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec.<\/p>\n\n\n\n

Th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 \u0111i kh\u1ea3o s\u00e1t \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng trong khu v\u1ef1c \u0111\u00f3 (l\u00e2n la \u0111\u1ebfn nh\u1eefng qu\u00e1n \u0111ang \u0111\u00f4ng kh\u00e1ch \u0111\u1ec3 quan s\u00e1t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 c\u00f3 \u0111\u1eb7c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o, gi\u1edbi tr\u1ebb c\u00f3 nhi\u1ec1u kh\u00f4ng? \u0111\u1ed9 tu\u1ed5i kho\u1ea3ng bao nhi\u00eau?<\/p>\n\n\n\n

Th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd \u0111ang chu\u1ed9ng nh\u1eefng s\u1ea3n ph\u1ea9m g\u00ec? Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7c t\u00ednh c\u1ee7a KH trong khu v\u1ef1c, Brian ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd t\u1ef1 bi\u1ebft m\u00ecnh n\u00ean b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

3. B\u1ea1n \u0111ang c\u00f3 1 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o v\u1ec1 t\u00e0i ch\u00ednh, ki\u1ebfn th\u1ee9c marketing, chi\u1ebfn l\u01b0\u1ee3c t\u1ea7m xa th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n m\u1ee5c ph\u1ee5c v\u1ee5 l\u00e0 ai?( nh\u1eefng ng\u01b0\u1eddi thu nh\u1eadp cao, s\u1eb5n h\u00e0ng ch\u1ecbu chi v\u1edbi s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 nh\u1eadn l\u1ea1i 1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi, th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec & \u1edf \u0111\u00e2u\u2026) t\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u01a1i b\u1ea1n mu\u1ed1n kinh doanh & s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n

C\u00f2n n\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed7i ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 l\u1edbn th\u00ec Brian khuy\u00ean b\u1ea1n n\u00ean \u0111i h\u1ecdc \/ thu\u00ea agency b\u00ean ngo\u00e0i \u0111\u1ec3 set up v\u00e0 \u0111i t\u1eebng b\u01b0\u1edbc nh\u01b0 Brian chia s\u1ebb \u1edf tr\u00ean ( b\u00e1n g\u00ec, \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ai? \u1edf \u0111\u00e2u \u0111\u00f4ng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3\u2026chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 th\u1ebf n\u00e0o\u2026)<\/p>\n\n\n\n

H\u00e3y x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng \u0111\u00fang tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh s\u1ebd gi\u1ea3m thi\u1ec3u r\u1ee7i ro th\u1ea5t b\u1ea1i d\u00e0nh cho c\u00e1c b\u1ea1n kh\u1edfi nghi\u1ec7p b\u1eb1ng F&B.<\/p>\n\n\n\n

Nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng F&B c\u1ea7n l\u01b0u \u00fd<\/strong><\/h2>\n\n\n\n

1. \u201cBu\u00f4n c\u00f3 b\u1ea1n, b\u00e1n c\u00f3 ph\u01b0\u1eddng\u201d<\/h3>\n\n\n\n

\u1ede n\u01a1i b\u1ea1n sinh s\u1ed1ng, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p nh\u1eefng lo\u1ea1i h\u00ecnh kinh doanh gi\u1ed1ng nhau n\u1eb1m san s\u00e1t nhau h\u00ecnh th\u00e0nh n\u00ean 1 khu v\u1ef1c kinh doanh \u0103n u\u1ed1ng s\u1ea7m u\u1ea5t. \u0110\u00e2y l\u00e0 nh\u1eefng n\u01a1i t\u1eadp trung r\u1ea5t \u0111\u00f4ng KH m\u1ee5c ti\u00eau & h\u1ea7u nh\u01b0 nh\u1eefng khu v\u1ef1c n\u00e0y h\u00fat h\u1ebft kh\u00e1ch trong khu v\u1ef1c.<\/p>\n\n\n\n

\u1ede nh\u1eefng khu v\u1ef1c kinh doanh \u0103n u\u1ed1ng nh\u01b0 v\u1eady lu\u00f4n t\u1ed3n t\u1ea1i 2 th\u1ee9: C\u01a0 H\u1ed8I & TH\u00c1CH TH\u1ee8C<\/p>\n\n\n\n

C\u01a1 h\u1ed9i:<\/p>\n\n\n\n

\u2013 L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 trong khu v\u1ef1c n\u00e0y, kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm \u0111\u00e2u xa c\u1ee9 chui v\u00e0o \u0111\u00e2y l\u00e0 c\u00f3 kh\u00e1ch.<\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c:<\/p>\n\n\n\n

\u2013 S\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 b\u00f3p ch\u1ebft b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng khi kh\u00e1ch h\u00e0ng c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn trong khu v\u1ef1c.<\/p>\n\n\n\n

V\u1eady l\u00fac n\u00e0y b\u1ea1n c\u00f3 n\u00ean m\u1edf qu\u00e1n tr\u00ean nh\u1eefng cung \u0111\u01b0\u1eddng n\u00e0y kh\u00f4ng?<\/p>\n\n\n\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 C\u00d3, n\u1ebfu b\u1ea1n t\u1ef1 tin r\u1eb1ng b\u1ea1n \u0111ang c\u00f3 nhi\u1ec1u th\u1ebf m\u1ea1nh: s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t ngon v\u01b0\u1ee3t tr\u1ed9i, kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u00e0 1 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111\u1ee7 \u0103n \u0111\u1ee9t c\u00e1c qu\u00e1n trong khu v\u1ef1c \u0111\u00f3. B\u1ea1n \u0111\u1ec3 \u00fd th\u01b0\u1eddng nh\u1eefng \u00f4ng l\u1edbn trong F&B h\u00e3y m\u1edf c\u00e1c c\u1eeda h\u00e0ng tr\u00ean c\u00e1c cung \u0111\u01b0\u1eddng\/ khu v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng \u0111i\u1ec3m tr\u00ean th\u00ec n\u00ean n\u00e9 nh\u1eefng khu v\u1ef1c \u0111\u00f3 ra c\u00e0ng xa c\u00e0ng t\u1ed1t, \u00edt nh\u1ea5t l\u00e0 2 \u2013 3km, v\u00ec khu v\u1ef1c \u0111\u00f3 n\u00f3 \u0111\u00e3 h\u00fat h\u1ebft kh\u00e1ch h\u00e0ng trong khu v\u1ef1c, nh\u1eefng qu\u00e1n g\u1ea7n \u0111\u00f3 s\u1ebd m\u1ea5t h\u1ebft kh\u00e1ch.<\/p>\n\n\n\n

2. S\u1ef1 c\u1ed9ng h\u01b0\u1edfng trong F&B:<\/h3>\n\n\n\n

N\u1ebfu trong khu v\u1ef1c b\u1ea1n kinh doanh c\u00f3 qu\u00e1 nhi\u1ec1u qu\u00e1n \u0103n th\u00ec b\u1ea1n n\u00ean b\u00e1n th\u1ee9c u\u1ed1ng \u0111\u1ec3 \u0111\u00f3n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Khai th\u00e1c nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f2n thi\u1ebfu\/ \u00edt trong khu v\u1ef1c s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng h\u01a1n v\u00e0 \u00edt s\u1ef1 c\u1ea1nh tranh.<\/p>\n\n\n\n

L\u01b0u \u00fd: s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f9ng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng KH m\u1ee5c ti\u00eau & ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

3. S\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/h3>\n\n\n\n

\u0110\u00f4i khi c\u1ea1nh tranh tr\u1ef1c di\u1ec7n kh\u00f4ng c\u00f3 l\u1ee3i tr\u1eeb khi b\u1ea1n qu\u00e1 t\u1ef1 tin v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng h\u01a1n l\u00e0 \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

V\u00ed d\u1ee5: khu v\u1ef1c c\u00f3 qu\u00e1 nhi\u1ec1u ti\u1ec7m ph\u1edf th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u01b0 h\u1ee7 ti\u1ebfu, b\u00fan b\u00f2\u2026<\/p>\n\n\n\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n ch\u1ecdn v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng & \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c, gi\u1ea3m b\u1edbt s\u1ef1 B\u1ebe T\u1eaeC trong kinh doanh. \u0110\u1eebng b\u1ecf qua b\u01b0\u1edbc n\u00e0y v\u00e0 h\u00e3y b\u00ecnh t\u0129nh t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng cho m\u00ecnh 1 c\u00f4ng vi\u1ec7c kinh doanh F&B hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n

Bonus:<\/p>\n\n\n\n

B\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 KH m\u1ee5c ti\u00eau, V\u1eady t\u1ea1i sao l\u1ea1i t\u1ed3n t\u1ea1i KH m\u1ee5c ti\u00eau<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u cao nh\u1ea5t cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi ti\u1ec1n (t\u00e0i ch\u00ednh) cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u1eady t\u1ea1i sao ch\u00fang ta ph\u1ea3i x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong F&B?<\/p>\n\n\n\n

\u2013 \u0110\u1ec3 ch\u1ecdn V\u1eca TR\u00cd M\u1eb6T B\u1eb0NG cho \u0111\u00fang.<\/p>\n\n\n\n

\u2013 Ti\u1ebft ki\u1ec7m chi ph\u00ed marketing.<\/p>\n\n\n\n

\u2013 \u0110\u1ea9y c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng l\u00ean m\u1ee9c cao nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 \u0111\u00f4i khi ch\u1eb3ng c\u1ea7n l\u00e0m marketing v\u1eabn TH\u00c0NH C\u00d4NG.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng ch\u00fang ta s\u1ebd x\u00e1c \u0111\u1ecbnh KH m\u1ee5c ti\u00eau th\u00f4ng qua nh\u1eefng \u0111\u1eb7c t\u00ednh sau:<\/p>\n\n\n\n

\u2013 Gi\u1edbi t\u00ednh<\/p>\n\n\n\n

\u2013 \u0110\u1ed9 tu\u1ed5i<\/p>\n\n\n\n

\u2013 H\u1ecdc v\u1ea5n<\/p>\n\n\n\n

\u2013 Ngh\u1ec1 nghi\u1ec7p<\/p>\n\n\n\n

\u2013 Th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

S\u00e2u h\u01a1n n\u1eefa s\u1ebd nghi\u00ean c\u1ee9u lu\u00f4n insight c\u1ee7a kh\u00e1ch h\u00e0ng (customer insight), nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y s\u1ebd th\u00f4ng qua c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ( Nielsen, Cimigo\u2026).<\/p>\n\n\n\n

Trong F&B th\u00ec nh\u1eefng c\u00f4ng ty s\u1edf h\u1eefu chu\u1ed7i l\u1edbn (HL, TCH\u2026) th\u00ec h\u1ecd m\u1edbi s\u1eed d\u1ee5ng nh\u1eefng ph\u00e2n t\u00edch chi\u1ec1u s\u00e2u nh\u01b0 v\u1eady v\u00ec t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn & \u0111\u00e1nh tr\u00ean di\u1ec7n r\u1ed9ng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd mu\u1ed1n nh\u1eafm t\u1edbi.<\/p>\n\n\n\n

T\u00e1c gi\u1ea3: Brian Dang<\/p>\n\n\n\n

#Truong_doanh_nhan_HBR<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e2y l\u00e0 1 b\u00e0i to\u00e1n kh\u00f3, th\u1eadm ch\u00ed nh\u1eefng h\u1ec7 th\u1ed1ng l\u1edbn khi h\u1ecd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u1eabn th\u1ea5t b\u1ea1i v\u00ec KH m\u1ee5c ti\u00eau khu v\u1ef1c c\u1eeda h\u00e0ng h\u1ecd m\u1edf kh\u00f4ng \u0111\u1ee7 l\u1edbn ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp qu\u00e1 nhi\u1ec1u. V\u00ec v\u1eady khi c\u00e1c b\u1ea1n m\u1edf qu\u00e1n c\u1ea7n b\u00ecnh t\u0129nh d\u00e0nh th\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2299"}],"collection":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=2299"}],"version-history":[{"count":2,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2299\/revisions"}],"predecessor-version":[{"id":2339,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2299\/revisions\/2339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=2299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=2299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=2299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}