C\u00e1c lo\u1ea1i h\u00ecnh K\u00eanh B\u00e1n L\u1ebb ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p v\u1ec1 v\u1eadn h\u00e0nh & \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c m\u1edbi c\u1ee7a doanh nghi\u1ec7p: tuy\u1ec3n th\u00eam nh\u00e2n l\u1ef1c, c\u00f3 b\u1ed9 k\u1ef9 n\u0103ng m\u1edbi (nh\u01b0 Digital, E-commerce), \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng kho m\u1edbi (ph\u1ee5c v\u1ee5 cho x\u1eed l\u00fd nhi\u1ec1u \u0111\u01a1n h\u00e0ng c\u00f9ng 1 l\u00fac n\u1ebfu m\u1edf gian h\u00e0ng tr\u00ean Shopee, Tiki, Lazada).<\/p>\n\n\n\n
Ngo\u00e0i ra, h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a Shopper ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, mua s\u1eafm \u0111a k\u00eanh v\u1edbi h\u00e0nh vi & t\u00e2m l\u00fd kh\u00e1c nhau. Vd, sau khi \u0111i\u1ec1u tr\u1ecb t\u1ea1i th\u1ea9m m\u1ef9 vi\u1ec7n th\u00ec mua m\u1ef9 ph\u1ea9m do b\u00e1c s\u0129 t\u01b0 v\u1ea5n, sau \u0111\u00f3 l\u00ean Lazada s\u0103n deal khi r\u1ea3nh r\u1ed7i, c\u00f2n khi mua g\u1ea5p s\u1eefa r\u1eeda m\u1eb7t th\u00ec gh\u00e9 Pharmacity g\u1ea7n nh\u00e0.<\/p>\n\n\n\n
\u2756 \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi 1 ng\u01b0\u1eddi Qu\u1ea3n L\u00fd \u0110a K\u00eanh ph\u1ea3i c\u00f3 s\u1ef1 th\u1ea5u th\u1ecb vai tr\u00f2 kh\u00e1c nhau c\u1ee7a c\u00e1c k\u00eanh b\u00e1n l\u1ebb, \u0111\u1eb7c th\u00f9 k\u00eanh, t\u00e2m l\u00fd & h\u00e0nh vi Shopper, v\u00e0 c\u1ea3 ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn h\u00e0nh k\u00eanh, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1ea1i k\u00eanh.<\/p>\n\n\n\n
Qu\u1ea3n L\u00fd \u0110a K\u00eanh \u0111\u00f2i h\u1ecfi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch & qu\u1ea3n l\u00fd 4 lo\u1ea1i h\u00ecnh c\u00f4ng vi\u1ec7c quan tr\u1ecdng:<\/p>\n\n\n\n
\u2756 Doanh s\u1ed1: x\u00e1c \u0111\u1ecbnh doanh s\u1ed1 c\u01a1 s\u1edf v\u00e0 d\u1ef1 b\u00e1o (theo th\u00e1ng, qu\u00fd, n\u1eeda n\u0103m) t\u1edbi b\u1eadc SKU s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
\u2756 L\u1ee3i nhu\u1eadn: qu\u1ea3n l\u00fd chi ph\u00ed \u1edf c\u1eeda h\u00e0ng (c\u1ea3 ph\u00ed v\u1eadn h\u00e0nh) & x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb.<\/p>\n\n\n\n
X\u00e2y d\u1ef1ng danh m\u1ee5c theo t\u1eebng k\u00eanh b\u00e1n l\u1ebb kh\u00e1c nhau (ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 k\u00eanh & c\u00e1c t\u1eadp Shopper), \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 listing v\u00e0o c\u1eeda h\u00e0ng (k\u00eanh ph\u00e2n ph\u1ed1i trung gian), qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 h\u00e0ng b\u00e1n.<\/p>\n\n\n\n
\u2756 Listing theo ng\u00e0nh h\u00e0ng, d\u00f2ng s\u1ea3n ph\u1ea9m, Brand, ch\u1ee7ng lo\u1ea1i & t\u1edbi b\u1eadc SKU.<\/p>\n\n\n\n
\u2756 Listing c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi m\u00f9a v\u1ee5.<\/p>\n\n\n\n
X\u00e2y d\u1ef1ng l\u1ecbch ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed5 ch\u1ee9c t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch mua h\u00e0ng: khuy\u1ebfn m\u1ea1i, tr\u01b0ng b\u00e0y \/ tr\u01b0ng b\u00e0y ph\u1ed1i c\u1ea3nh, truy\u1ec1n th\u00f4ng c\u1eeda h\u00e0ng, t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng, ho\u1ea1t n\u00e1o. K\u00eanh Online th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh \u0111\u1eb7c th\u00f9 nh\u01b0 pop-up ads, ch\u01a1i game t\u00edch l\u0169y voucher, d\u00f9ng banner\/video chi\u1ebfn d\u1ecbch, v.v\u2026.<\/p>\n\n\n\n
Ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 Metrics \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng k\u00eanh b\u00e1n l\u1ebb, thu th\u1eadp ph\u1ea3n h\u1ed3i, rating kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n, t\u00e1i thi\u1ebft k\u1ebf gi\u00e1 tr\u1ecb \u1edf nh\u1eefng \u0111i\u1ec3m ch\u1ea1m then ch\u1ed1t.<\/p>\n\n\n\n
\u2756 Metrics k\u00eanh Online: visit, th\u1eddi gian s\u1eed d\u1ee5ng app, s\u1ed1 Order, doanh s\u1ed1, t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n \/ r\u1eddi b\u1ecf app, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v\u2026<\/p>\n\n\n\n
\u2756 Metrics k\u00eanh Offline: \u0111\u1ed9 ph\u1ee7 h\u00e0ng, \u0111\u1ed9 h\u1ee5t h\u00e0ng, s\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v\u2026<\/p>\n\n\n\n
\u2756 \u0110\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm: tr\u01b0ng b\u00e0y theo kh\u1ed1i m\u00e0u d\u1ecdc t\u1ed1t h\u01a1n, ph\u1ed1i \u0111\u1ed3 Ma-n\u01a1-canh theo ch\u1ee7 \u0111\u1ec1 s\u00e1ng t\u1ea1o h\u01a1n, \u0111i\u1ec1u ch\u1ec9nh \u00e1nh s\u00e1ng v\u00e0ng \u1ea5m d\u1ecbu m\u1eaft h\u01a1n, v.v\u2026 \ud83e\udd70\ud83e\udd70\ud83e\udd70<\/p>\n\n\n\n
VIETNAM MARKET RESEARCH x MARKET REPORT COMMUNITY<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e1c lo\u1ea1i h\u00ecnh K\u00eanh B\u00e1n L\u1ebb ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p v\u1ec1 v\u1eadn h\u00e0nh & \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c m\u1edbi c\u1ee7a doanh nghi\u1ec7p: tuy\u1ec3n th\u00eam nh\u00e2n l\u1ef1c, c\u00f3 b\u1ed9 k\u1ef9 n\u0103ng m\u1edbi (nh\u01b0 Digital, E-commerce), \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng kho m\u1edbi (ph\u1ee5c v\u1ee5 cho x\u1eed l\u00fd nhi\u1ec1u \u0111\u01a1n h\u00e0ng c\u00f9ng 1 […]<\/p>\n","protected":false},"author":1,"featured_media":1789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2289"}],"collection":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=2289"}],"version-history":[{"count":1,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2289\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/posts\/2289\/revisions\/2290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media\/1789"}],"wp:attachment":[{"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=2289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=2289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bracon.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}