More than 40% of Vietnamese businesses are in the red, with more than 100,000 employees in the country now, according to a report by McKinsey (MGI). After all, the Vietnamese economy grew by more than 11 USD/ton, or 40% more. After all, it grew by more than 37 million USD, or 75% more than 10 […]

The first 4 months of the year recorded many positive signs when the number of apartments launched on the market and liquidity increased. Cash flow returned, liquidity improvedMany market research units assess that, compared to the beginning of 2023, the real estate market in early 2024 has more positive signs in terms of interest level […]

The price of SJC gold bars this morning decreased by more than 1 million VND per tael, falling below the threshold of 90 million VND when the world market plummeted. Late this morning, Saigon Jewelry Company (SJC) listed the price of gold bars at 87.8-89.8 million VND per tael, down 1.1 million VND compared to […]

1. Google Keyword Planner Google Keyword Planner provides search data such as search volume, CPC, competition, etc. This is a familiar tool for content creators, especially SEOers. You just need to enter the topic keywords you want to write about, Google Keyword Planner will give suggestions related to the topic. This is a free tool, […]

Qualitative research and quantitative research are two methods commonly used in market research, evaluation, survey or investigation projects. And there are significant differences between them. In the previous article, we studied the difference between the two methods in terms of purposes of use, data collection methods, research approaches, and research samples. 👉 In today’s article, we […]

When doing research projects, we often wonder if the project is qualitative or quantitative??? Sometimes the goals and applications of both research methods are similar, but there are significant differences between them. 👉 In this article, we will learn together about the difference between Qualitative research and Quantitative research. 

This is a difficult problem, even large systems when they expand the market still fail because the target customers in the store area they open are not large enough or there are too many direct competitors. So when you open a shop, you need to calmly take the time to research the target customer group […]

What is visual marketing? “Visual marketing is the research, analysis and use of images in marketing activities to enhance brand memory and recognition in the minds of consumers”. The phrase “Visual Marketing” describes the use of design elements, graphics and images of the brand in Marketing. Harnessing the power of visuals and visuals will make […]

Types of Retail Channels are becoming increasingly diverse, complex in operation and require many new resources of businesses: recruiting more human resources, having new skill sets (such as Digital, E-commerce), investment new warehouse system (for handling multiple orders at the same time if opening a store on Shopee, Tiki, Lazada). In addition, Shopper’s shopping journey […]