Bracon’s Solution

Strategic
Research

U&A

Segmentation

LIfeStyles

Other,etc…

Research For
Innovation

Concept Test

Product Test

Pricing Test

Ads Test

Packaging Test, etc…

Research Track
Performance

Brand Health check

Post launch evaluation

Activation evaluation

Sampling effectiveness evaluation

Game show evaluation, etc.

Shopper
Research

Catchment Area

Shopper insight

Mystery shopping

Customer satisfaction

Satisfaction
measurement

Customer Satisfaction

Employee Engagement

Shopper Satisfaction

Market
Entry

Market penetration/ Market size/ Market growth

Dentify market segments/ potential customers

Bracon’s Tool

Data Collection Tools

Quantitative research

With extensive experience in an array of research sectors and a team of interviewers across Vietnam, Bracon Fieldwork quantitative department is well equipped to provide comprehensive project management services in all areas of quantitative research. This method currently applies to both live and online realism.

From 2012 onwards, the form of recording answers with paper questionnaires has gradually been replaced by computer software and mobile applications to record the responses of survey participants.

Qualitative Research

Qualitative research is a method of collecting information and data in ‘non-numeric’ form to obtain detailed information about survey or research participants, for analysis or evaluation purposes. depth. The extracted information is completely used by a questionnaire in the form of open-ended questions. And can be applied to both face-to-face and online.

The subjects participating in the survey are those who always have the thinking ability, the ability to speak coherently, to react quickly in the way of answering questions raised in the form of topics that it requires to explain in more detail the better.

Bracon is well placed to provide comprehensive market research recruitment in any number of geographic locations or social demographics in Vietnam.

Depth Interviews

Structured Interview
Semi Structured Interview
Non Structured Interview

Focus Group

Standard Group (Attend 6-8 people per group)
Non Structured Interview

Online Community

Above 15 people per group.
All communication via online flatform
Write consumptions diaries for any products

Ethnographies/ Behaviour Observation

The data is collected mainly through observations, informal conversations or formal interviews.

Specialized Service

Mobile Panel

– Survey link will be shared to respondents via SMS
– Apply for short , simple survey and need quick view the data….
– Best choice for all kinds of research on measuring satisfaction of advertising samples/product concepts, consumer behavior, etc.
– Optimizing investment than the other methodologes.

Mystery shopping

– Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services….
– Our comprehensive suite of mystery shopping services covers all business needs and customer contact channels. You will receive detailed customer experience information across telephone or face-to-face.
– Thanks to our timely and accurate reporting, you can make speedy, informed decisions, adding value to your business through growing sales and improved customer satisfaction.
– In Vietnam, Bracon designs mystery shopping program for various clients needs with blended of reports from hidden voice recording to secret filming. Kind of survey MS :
— Service Standards
— Team performance
— Price Check
— Promotion Compliance

Retailer Auditing

– Retail Audit is a method of research that studies what retailers sell, by recording the goods they stock and sell….
– A retail audit can provide marketers, from which the brand team can decide which stores need direct access (salespeople to the store offering, taking care of the owner, etc..) and which are the stores. only indirectly (merely distributing goods without going to the shop).
– In addition, Retail audit also helps marketers distribute the most effective sales support products.
– The main tasks of retail audit:
— Product Display — Distribution & Stock Check
— Retail Compliance
— Census Field Survey

Optional Service

Sometimes you don’t want to spend too much on full services.

Looking forward to finding partners that offer individual, partial services.

We understand what you are thinking as well as your needs, helping you optimize costs with individual services such as:

Moderator

Translations Simultaneous translation

VIE and EN Transcription

Report writing base on excel tabulations

Data processing, Coding and Export tabulations

Online Survey scripting with already Questionaires

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