Qualitative Research
Qualitative research is a method of collecting information and data in ‘non-numeric’ form to obtain detailed information about survey or research participants, for analysis or evaluation purposes. depth. The extracted information is completely used by a questionnaire in the form of open-ended questions. And can be applied to both face-to-face and online.
The subjects participating in the survey are those who always have the thinking ability, the ability to speak coherently, to react quickly in the way of answering questions raised in the form of topics that it requires to explain in more detail the better.
Bracon is well placed to provide comprehensive market research recruitment in any number of geographic locations or social demographics in Vietnam.
Depth Interviews
- Structured Interview
- Semi Structured Interview
- Non Structured Interview
Focus Group
- Standard Group (Attend 6-8 people per group)
- Mini Group (Attend 4-5 people per group)
Online Community
- Above 15 people per group.
- All communication via online flatform
- Write consumptions diaries for any products
Ethnographies/ Behaviour Observation
- The data is collected mainly through observations, informal conversations or formal interviews.
